Well not quite.... This piece is about an even better beach resort...... Blackpool. Blackpool always has been one of my favourite places to visits but (just like their roller coasters) what goes up must come down...
Jonathon Banks has helped create a whole new brand for this company, and its bringing it back to the forefront of peoples minds. The posters are showing the resort in a whole different light (light... illuminations.... no? OH COME ON THAT WAS FUNNY). Gone are the tacky rock and donkey images and in comes a fresh new vibrant design. It cleverly takes the sounds of the places and inputs them into the design.
This probably triggers thoughts in people's minds about the fond memories they've have at resorts and similar leisure facilities, and gets the excited over the thought of visiting again.
Viva La Blackpool....
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