The phrase the advert centres around translates to"play beautiful," (its Portuguese, and the best thing about this campaign, was hearing broad English accents attempting to pronounce the words in work places/playgrounds/terraces...).
At time football is shown in a bad light, whether it be through the social media outburst, over paid players coning refs or just playing like Stoke... This campaigns main message was attempting to remind people that through Nike the game can be great again.
Some people claim the whole idea was actually an attack on the Adidas brand. Many of the adverts feature the current world champions (of the time) who had 4 years previously defeated the German national side 2-0 (Many would say Nike 2-0 Adidas), and this was just a gentle reminder.
I think its something totally different from you'd expect from Nike in terms of their advertising. The philosophy is about being the best, whatever the cost. Putting in the extra yard, doing something more than your opponent, but these clips show a more fun side, encouraging expressions and freedom.
The first advert in this campaign, features french superstar, Eric Cantona interrupting a German highlights show, to deliver his message....
It features all of the stars that would go on to feature in the follow up adverts, along with the titles of them :- heart, passion, soul, expression etc.
.
No comments:
Post a Comment