It was tweeted by Mark Maddox (an Altrincham FC legend) who is currently battling MND. I could write an entire blog about what he gets up despite this disease. Every time I can't be bothered running or training, I remember what Maddog is going through, and I genuinely feel embarrassed that if with all that's going on in his world he can run a marathon then I shouldn't be backing away from an hours run just because of tendinitis or bad knees.
I like it because of its simplicity. Its not trying to be too deep. It isn't advertising anything in particular, but I think it would work well either for a charity event, or for a running advert in a similar style to Apples "The Crazy ones"... as a monologue with just a solo running along a street.
Speaking of the Crazy ones... That's what my next blog is about...
Really insightful analysis Jack, well done! Try to remain objective and use more designerly terminology when deconstructing the work you're blogging about. Also have a look at an agency called BBH, you'll like some of there creative work, especially the Lynx stuff. Remember 5posts a week minimum.
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