Enrique... Absolute Hero.... (oh come on that was quite witty...)
Anyway this blog (yet again) is about the wonderful people over at DDB in Stockholm. I promise this is my second-to-last blog about them for a while.
The client was the National Army who wanted to show how the soldier literally put their bodies on the lines and will give up everything for one another.
The agency decided to put a huge box in the middle of the town centre with a person trapped inside. The idea being he could only be allowed out once a person replaced him on the hour. If nobody was willing to do that for him after the first hour, he must remain till somebody took his place.
The whole thing was streamed live, and was accompanied by posters and TV adverts explain the advert. I liked the fact that this is something that could grip a nation in a very soap-opera type way
Again... its a little crazy... a little off the wall... but it still works!
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| Now with 5 times more a added hippo.... |
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