Love The Way You Fry....

The second campaign I stumbled upon from DDB about McDonald's was the "Pick and Play" advertisement the agency used to try and engage people with the fast and fun atmosphere of the restaurants. Its fun and keeps in with the theme of McDonald's being a fun and happy brand.

They developed a website where people could directly play a game of pong on a huge interactive billboard. By the game lasting for 30 seconds, and with people waiting in turn to play, it must have increased the amount of time the target audience spent looking at the adverts, as oppose to just walking past it.

 I'd love to have been a fly on a wall during this pitch.

It gets people talking about the company, gets more people into the restaurant, and creates some positive buzz around the brand

Here the video...

I still think they could have incorporated a hippo somewhere...