A clever piece of one-up-manship here by BMW. The original advert by Audi invites a response from BMW, and they take it as an opportunity to strike a blow against their rivals.
After seeing this posted on Facebook, I had a read of the comments sections and found this link. Audi had responded with a second billboard, however in this rally of creative adverts, the point was won by BMW use of a blimp! It put a smile on my face, and undoubtedly did the same to the locals who woke up to find a new addition to their skyline.
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