This blog post is split into two parts about three campaigns from an agency called DDB for McDonalds.
The first was a campaign to encourage more people to use the restaurant in the Warsaw Station. The idea behind it according to the art director was that they couldnt prevent delays (which with all transport in invetiable) they could atleast make it more comfortable for the travellers (by getting them into Mcdonalds).
The board was linked up in real time to the departure boards, but instead of showing time in minutes, it showed how much food could be consumed untill your next train. I'm a huge fans on wacky of the wall ideas like this that grab peoples attention.
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