Joga Bonito Part 1...

Some idea are timeless, and will always be applicable. These next few blogs are about a Nike campaign from 2006, each stemming from the original advert shown below.  There were (IIRC) 10 Joga Bonito Ads produced for the 2006 World Cup in Germany. These adverts could quite easily be re-made in 2012 and be even more relevant

The phrase the advert centres around translates to"play beautiful," (its Portuguese, and the best thing about this campaign, was hearing broad English accents attempting to pronounce the words in work places/playgrounds/terraces...).

 At time football is shown in a bad light, whether it be through the social media outburst, over paid players coning refs or just playing like Stoke... This campaigns main message was attempting to remind people that through Nike the game can be great again.

Some people claim the whole idea was actually an attack on the Adidas brand. Many of the adverts feature the current world champions (of the time) who had 4 years previously defeated the German national side 2-0 (Many would say Nike 2-0 Adidas), and this was just a gentle reminder.

I think its something totally different from you'd expect from Nike in terms of their advertising. The philosophy is about being the best, whatever the cost. Putting in the extra yard, doing something more than your opponent, but these clips show a more fun side, encouraging expressions and freedom.

The first advert in this campaign, features french superstar, Eric Cantona interrupting a German highlights show, to deliver his message....

 

It features all of the stars that would go on to feature in the follow up adverts, along with the titles of them :- heart, passion, soul, expression etc.

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I Am The One and Only...

A clever piece of one-up-manship here by BMW. The original advert by Audi invites a response from BMW, and they take it as an opportunity to strike a blow against their rivals.

 

After seeing this posted on Facebook, I had a read of the comments sections and found this link. Audi had responded with a second billboard, however in this rally of creative adverts, the point was won by BMW use of a blimp! It put a smile on my face, and undoubtedly did the same to the locals who woke up to find a new addition to their skyline. 

 

If You Feel Like Leaving....

I'm not gonna make you stay...

Enrique... Absolute Hero.... (oh come on that was quite witty...)

Anyway this blog (yet again) is about the wonderful people over at DDB in Stockholm. I promise this is my second-to-last blog about them for a while.

The client was the National Army who wanted to show how the soldier literally put their bodies on the lines and will give up everything for one another.

The agency decided to put a huge box in the middle of the town centre with a person trapped inside. The idea being he could only be allowed out once a person replaced him on the hour. If nobody was willing to do that for him after the first hour, he must remain till somebody took his place.

The whole thing was streamed live, and was accompanied by posters and TV adverts explain the advert. I liked the fact that this is something that could grip a nation in a very soap-opera type way

Again... its a little crazy... a little off the wall... but it still works!

Now with 5 times more a
added hippo....

Love The Way You Fry....

The second campaign I stumbled upon from DDB about McDonald's was the "Pick and Play" advertisement the agency used to try and engage people with the fast and fun atmosphere of the restaurants. Its fun and keeps in with the theme of McDonald's being a fun and happy brand.

They developed a website where people could directly play a game of pong on a huge interactive billboard. By the game lasting for 30 seconds, and with people waiting in turn to play, it must have increased the amount of time the target audience spent looking at the adverts, as oppose to just walking past it.

 I'd love to have been a fly on a wall during this pitch.

It gets people talking about the company, gets more people into the restaurant, and creates some positive buzz around the brand

Here the video...

I still think they could have incorporated a hippo somewhere...

Empire State of McDonalds Part I

This blog post is split into two parts about three campaigns from an agency called DDB for McDonalds.

 

The first was a campaign to encourage more people to use the restaurant in the Warsaw Station. The idea behind it according to the art director was that they couldnt prevent delays (which with all transport in invetiable) they could atleast make it more comfortable for the travellers (by getting them into Mcdonalds).

The board was linked up in real time to the departure boards, but instead of showing time in minutes, it showed how much food could be consumed untill your next train. I'm a huge fans on wacky of the wall ideas like this that grab peoples attention.

 Personally I'd prefer a KFC one...

Light up, light up...

As if you had a choice. Keeping with the theme of titling my blog after a song, this post is about an image I saw tweeted by one of my day to day inspirations.

It was tweeted by Mark Maddox (an Altrincham FC legend) who is currently battling MND. I could write an entire blog about what he gets up despite this disease. Every time I can't be bothered running or training, I remember what Maddog is going through, and I genuinely feel embarrassed that if with all that's going on in his world he can run a marathon then I shouldn't be backing away from an hours run just because of tendinitis or bad knees.

I like it because of its simplicity. Its not trying to be too deep.  It isn't advertising anything in particular, but I think it would work well either for a charity event, or for a running advert in a similar style to Apples "The Crazy ones"... as a monologue with just a solo running along a street.

Speaking of the Crazy ones... That's what my next blog is about...

Hated... Adored... But Never Ignored

The title isn't a classic top-40 hit, but a football chant which fits in well with the video. SO SUE ME.

Anyways, the original version advert came out in 1997, but was re-made after the sad death of the Steve Jobs. I love Apple advert, whether its for their macs or iPhones. Several of the Apple adverts play on them being a superior product  - and knowing the public knows it. But it a stark contrast this advert, doesn't advertising a product, but an idea about this brand.

After finding this video I stumbled upon a compilation of Apple adverts from 1997 to 2001 - a great way to waste 8 minutes of your life. Go watch it if you get a spare 8 or so minutes

Stop giving me choices...

I'm the victim, of this day and age. I've forgotten how to feel...I've forgotten how to change...

Great Hooisers hit. Anyway I was watching Fresh Meat on 4OD, and when the ad-breaks came around, I was confronted by an advert which made me decide FOR MYSELF which of the 3 adverts for Toni&Guy I was going to be forced to sit through.

But it got my thinking.. Maybe that's how adverts online should work. Two possible ways....

 For every program you watch on 40D/ITV player you have to watch between 3-7 adverts per "break", but if the online platform allowed you to choose which you watched or allowed you to pick the type you were interested in prior to viewing, the companies are getting their adverts focused on a much more specific target market i.e. people that have an interest in their product.

For example, when signing up to the catch up service I might select that I'm interested in computers and sporting equipment. Then when the adverts roll around, I might be shown adverts for Sports Direct, JJB, Dell and Toshiba.

The second way is companies could produce several adverts and then when their advert comes up on the online players it allows consumers to select wish they'd want to watch, at least then a consumer may have some interest in what they're watching... and then they might buy it.

I need you....

Oh baby I need you.... As Marc Anthony sang.... (It was quoting him or NDubz...)

This is another angry rant about something I saw a few moments ago. The offending article was a Dr Pepper Facebook advert. Its a clear attempt at playing off the old WWI poster created by Lord Kitchener to recruit British males for the UK army.

 

In my view this is probably the laziest advert I've ever seen. This is the kinda of lazy marketing people use to advertise a school bake sale or a junior football team advertise their local tournament. Here are four examples of it. Now I love a good cliche as much as the next person, but seriously this has been more overused than the drivel about PPI Insurance. And in fact when (not if, when) I am supreme overlord of this country, I shall ban the use of this image in that format, and only allow it to be used in the recruitment of suicide bombers who help me destroy Macclesfield and Liverpool (FOR THE ATTENTION OF THE BRITISH GOVERNMENT. THIS IS A JOKE... covering myself there...)

 

This is the monster mash....

Right. First angry rant of my blog. I saw a tweet from a twitter account named @OurAltrincham required a graphic designer to work on a Halloween event. Naturally jumped at it. Not Literally obviously as I'd have jumped straight into a Wall.. Anyway, they sent me over the details so like with any brief I went to find inspiration. It was during this that I found this image, and quite frankly made me feel sick.

My parents were always against trick or treating as they saw it as a form of begging but happily entered into the spirit giving out sweets to the few children that visited our house on that evening. But to put out a sign saying do not stop here is totally ridiculous .

When I become supreme overlord of this country, I shall hunt these criminals down and force them to watch the Grinch (I know its a Christmas film, but they are effectively Halloriches Harich Harinch Hinch well I cant think of a witty play on word for Halloween Grinch)

To avoid ripping off the Grinch, Ive used the Grumple... So here is the Grumple (LEFT) and Halumple (RIGHT - aka Halloween Grumple)

Viva La Grumple!

We'll Do What We Want...

We're ______ ________ and We'll do what we want.... This song can be heard every weekend and midweek across every city in the country, as one team beats another and attempts to show how dominant they are

Any passion in this country is labelled negatively, yet some fans still attempt to show their pride in a positive manner. These fans have been swept up by a movement often labelled as the Ultra movement.

In this country Ultras are commonly associated with Hooligan gangs, whereas across the waters in continental Europe theyre actively encouraged - they're given funds by clubs, discounted seats and space to storage their materials. The result is some fantastic displays....

I think they speak for themselves so I'll just put a few pictures up...

 

 

 

 

 

My favourite "artists" are Jorvic Reds who , as the name suggests, hail from York. I've witnessed first hand some of their "exhibitions" and they bring art to life in a sense.

 

It isn't trouble making. It is breaking the law. Its LARGE SCALE ART.

And I said What About Breakfast at Tiffany's

The title has nothing to do with the copy I'm about to write about, it just happened to be on when I was writing this blog. However its an absolute classic its fine to be included
I'm not really too sure what this style is called. I'll Google it when I get a chance and let you all know. (I'm sure you'll be refreshing hourly to find out...) But this flag is a superb example of how it can work. For those who don't get it. The name of the player is Patrice Evra...

 

This piece was part of Christian Aids campaign produce by Johnathon Banks. Its so simplistic that it gave me a rye smile whilst I wrote this.

 

It does everything it needs to and can work in so many different formats. Letters, Commercials Donation envelopes all could be branded with this. It keeps the traditional font and colours of Christan Aid and has the potential to become a trademark for the brand which is instantly recognisable.

Woah We're Going to Ibizia

Well not quite.... This piece is about an even better beach resort...... Blackpool. Blackpool always has been one of my favourite places to visits but (just like their roller coasters) what goes up must come down...




















Jonathon Banks has helped create a whole new brand for this company, and its bringing it back to the forefront of peoples minds. The posters are showing the resort in a whole different light (light... illuminations.... no? OH COME ON THAT WAS FUNNY). Gone are the tacky rock and donkey images and in comes a fresh new vibrant design. It cleverly takes the sounds of the places and inputs them into the design.


This probably triggers thoughts in people's minds about the fond memories they've have at resorts and similar leisure facilities, and gets the excited over the thought of visiting again.


Viva La Blackpool....

The Web Is What You Make Of It....

 

Again this is something I original saw on YouTube, and has been running for quite a while now. I think the first one I saw was the Jamal Edwards SBTV "episode" (which is above). The idea behind it is so simplistic, )that anybody can use the web for anything) It also provides inspiration for people all over the globe to think how they could use it themselves to achieve similar things.

My favourite version however is this one.

 

 

 

 

It captures the attention of the audience as to begin with you aren't too sure where its actually going. All good adverts in my opinion should hook the viewer in early on and make them question whats next - at least keep them interesting enough not to turn over/click Skip Advert.

 

"Google Chrome: the web is what you make of it" - Here is a few of the American versions in case you fancied doing some homework.

 

Working 9 til 5....

What a way to make a living... so the song goes.

But in this day and age the majority of society thinks that young people don't want to work... yet for every young lay about there is at least one fresh faced graduate desperately trying to seek work. I'll be honest I've never done a real days work in my life. Delivering newspapers when your parents do most of it doesn't count... so I've never had to find a job but I can imagine its a jungle out there (Cliche #13). However I can imagine the best way to get a job is to sell yourself in a unique way.

The video above was created by Matt Rennie (@mattrennie13). I genuinely believe the hardest brief in the world is trying to make yourself stand out amongst all the other graduates in a unique way.

It made me laugh. I like things that make me laugh. I remember things that make me laugh.

Give a graduate a brief for a chocolate bar or a bike and BOOM they'll crack it........ eventually, but reflection on ones self (hark at me talking posh... I wouldn't say that on a football terrace) is a completely different task.

I think whilst its probably not the first time someone has done a YouTube CV (sorry Matt if it is...), it is a refreshing take on the usual cover letter which most companies probably would glance at before binning. In a day and age where social media rules, this is perfect way to send a good first (and more importantly lasting) impression. The graduate can see a job, and just tweet, DM or email this video which is probably far more interesting than receiving a standard A4 letter.

It reminds me of the Philadelphia cheese adverts when the ingredients come across the page in stop animation. Sorry Matt but when I come to look for a real job (I don't think I can live off delivering leaflets and papers all my life...) I think I may have to use something like this...


Speaking of twitter... #SHAMELESSPLUG - Follow me on twitter @jaka03

Big Fan Of Buffets...

In my first blog I mentioned some of my inspirations/idols and about how I want to make a difference greater than increasing the number of shoes a company sells or number of apples the average person buys.

I saw this advert whilst on YouTube earlier... And for an advert about Cancer it's extremely upbeat with the music and in its style. It lets the reader actually question the point of these random facts, and with the odds getting shorter it hammers home (Cliche #8) how likely it is somebody will develop cancer.

Its a long way away from the adverts with Fields of Gold (Another awesome CHUNE) playing in the background. Both adverts worked well (I wont be this nice about all adverts I promise...) in different ways, one evoking emotion in the viewer as its likely everybody has lost somebody due to this illness, and the more modern advert is slick and well planned.

We Can Be Heroes...Just For One Day

That is the opening line to one of my favourite ever songs. You will quickly learn that I have a very mature music taste for my age. Anyway before I get onto my blog about how wonderful/rubbish art is (I hate most art, especially modern art... a red dot on a page is not art... its a red dot on a page). I wanted to take the time to talk briefly about a few of my influences/inspirations and hero's (I'm not going to cheat and include these two posts are part of my weekly tally....)

If you click any of these peoples names, it'll direct you to a profile of them, which will most likely be his or her wikipedia page....

1. Warren Buffett

His wikipedia says "considered to be the most successful investor of the 20th century, as well as being a Philanthropist.

Ive always been brought up where money was discussed and this gave me a great financial education. I think every child ,via the national curriculum, should recieve a similar education.
We never wanted for anything. The only ever wanted that I didn't get was a tweenie playset (If you're reading this Dad... I hope that African orphan child it went to enjoyed it more than me!). Technically there was a second thing I never got. The other being a quad bike... but apparently that was a waste of my savings, I can see why now. The point of all this is due to this financial education (and because I didn't spend £999.99 on a blue argos quad bike) I used the money to make a investment like MC Buffet at a youngish age.

Now I don't expect for one minute that I will be successful as him... I cant see my profits jumping up to 120k in the next two years, (unless I answer the emails I received from the ex-King Nigeria...) But I would like to be able to be in a position where I can own a llama called Rupert and buy my local football club develop my own company to help NGO's/Charities/Good Causes get their message out their. So whilst I cant donate 30 million at the drop of the hat, I could make them that and gain vital support through branding/advertising.

2.  Geldof, Bob

Bob had an idea... a big idea... but despite being told no, that his Live Aid couldn't be done, it happened and is now cemented in history. I think if you a message or something you want doing, then its not impossible... unless you want to stand on the sun...but that's a pretty silly idea (even for me). He's hugely passionate about helping change the world.

3. IRIS and Zappos
Been a fan of Zappos as a company for a while now, especially the culture which centres on the old school philosophy that happy workers are productive workers. They don't see work as work despite working in what is effectively a call centre, because the founders and CEO's spend the majority of the early years working on the culture of the company. Iris are an agency using similar strategies including a group known as the Smile Police and another called the Lash Squad.

4. Brian Clough
If you haven't watched the film The Dammed United then do it. Do it now. I'm serious. Brian Clough is to be considered one of the best managers in Football League history. One of my favourite quotes by him is "I'm not the greatest manager in the country, but I'm certainly in the top one". This to me is what being in a creative industry is about.  You need confidence in yourself and your work to succeed.

5. Todd Kozel

Very few people will have had of heard of this guy, and to be perfectly honest neither had I until my dad introducedme to this willy wonker style character who exists in his own little world. He is control of one of the companies I invested in, which has potential to be sold off for big amounts of wonderful cash yet he isn't interested in cashing in his gold mine. He is far more interested in using this as a
tool to achieve mass publicity and get himself in to the history books by having a FTSE100 company. But hes not scared of many people, and oozes a sense of whimsical that leaves people willing to back his decisions.

Right... I promise I'll mention art in my next blog...

Chapter 1.... The Jolly Side of Life

Guess whose back with a brand new rap? blog?

Jack Jolly... aka Jolly Features aka Alty aka Half Pint aka Stoke Alty aka Bumble aka FatDog(NEVER Capt. Jack which is what one of my tutors tried to start on the first day....)

I'm not sure what this blog is at the minute, I've no clear direction for it to go in... But maybe that's a good thing . Means I'm going to have to think outside the box (Cliche #1)

For the two years prior to starting at Staffordshire, I studied mainly humanities subjects such as Geography, Economics and Religious Philosophy which had a clear structure to it, and whilst opinions were valid, it was more the manipulation of others opinion to make a point.

Even my independent creative work such as guest blogging for @YSBAH and graphic design work for Altrincham FC had a clear focus, whereas studying a creative discipline such as ABM (Advertising and Brand Management for those not down wid da kidz familiar with the term) gives greater freedom. I know its a cliche but for once there really is no write or wrong answers..(cliche #2) which might take some getting used to.

One thing this blog wont do is try what is isnt...ie. Talk about colours or shading. In my opinion if it isnt on the Microsoft Paint Colour wheel it isnt a colour.... and there should only ever be one shade of white.... called white.

But this blog is meant to give you a introduction about me so here goes...The next bit wasn't written by me...  I didn't write them (nor did I pay them!), they're from my tweets and Facebook status so hopefully they'll give you a better picture of what I'm like...

"Jack is......"

"Jack is the most easily amused person I know"

@LeightonWright2 "Jack is annoying as fuck at alty games but his mum makes cakes for away days so it's chilled"

Basically I'm Bob Geldof now coz I sweared on national TV in my blog init #hardcore... #BADMAN

"Jack is now an aaaaartist you know"

Im such a talented artist... So talented that in Year 9 art every member of my class got given a complex flower to draw and I got given a small twig... Yep I'm a great artist....

@KrisOrpet "Jack loves his sport more than life"

'Nuff Said....

@LeahManc "Jack is probably one of the most fanatical people I know..."       

Yey? Nay? I'm going to say its a good thing       

"Jack loves Clarence, and a jolly good chuckle" Jenny (Aged 18 3/5)

"Jack is as deep as a puddle"

Im going to take that as a compliment... Some puddles are exceptional deep!

I think that just about sums me up... I also like money...and cake

I'll try to keep the the football related posts for my other blogs because, lets be honest, nobody really cares about a 6th Division regional football team... Do they? Ok no just checking....

On to the serious stuff....