I'm the victim, of this day and age. I've forgotten how to feel...I've forgotten how to change...
Great Hooisers hit. Anyway I was watching Fresh Meat on 4OD, and when the ad-breaks came around, I was confronted by an advert which made me decide FOR MYSELF which of the 3 adverts for Toni&Guy I was going to be forced to sit through.
But it got my thinking.. Maybe that's how adverts online should work. Two possible ways....
For every program you watch on 40D/ITV player you have to watch between 3-7 adverts per "break", but if the online platform allowed you to choose which you watched or allowed you to pick the type you were interested in prior to viewing, the companies are getting their adverts focused on a much more specific target market i.e. people that have an interest in their product.
For example, when signing up to the catch up service I might select that I'm interested in computers and sporting equipment. Then when the adverts roll around, I might be shown adverts for Sports Direct, JJB, Dell and Toshiba.
The second way is companies could produce several adverts and then when their advert comes up on the online players it allows consumers to select wish they'd want to watch, at least then a consumer may have some interest in what they're watching... and then they might buy it.
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