Joga Bonito Part 1...

Some idea are timeless, and will always be applicable. These next few blogs are about a Nike campaign from 2006, each stemming from the original advert shown below.  There were (IIRC) 10 Joga Bonito Ads produced for the 2006 World Cup in Germany. These adverts could quite easily be re-made in 2012 and be even more relevant

The phrase the advert centres around translates to"play beautiful," (its Portuguese, and the best thing about this campaign, was hearing broad English accents attempting to pronounce the words in work places/playgrounds/terraces...).

 At time football is shown in a bad light, whether it be through the social media outburst, over paid players coning refs or just playing like Stoke... This campaigns main message was attempting to remind people that through Nike the game can be great again.

Some people claim the whole idea was actually an attack on the Adidas brand. Many of the adverts feature the current world champions (of the time) who had 4 years previously defeated the German national side 2-0 (Many would say Nike 2-0 Adidas), and this was just a gentle reminder.

I think its something totally different from you'd expect from Nike in terms of their advertising. The philosophy is about being the best, whatever the cost. Putting in the extra yard, doing something more than your opponent, but these clips show a more fun side, encouraging expressions and freedom.

The first advert in this campaign, features french superstar, Eric Cantona interrupting a German highlights show, to deliver his message....

 

It features all of the stars that would go on to feature in the follow up adverts, along with the titles of them :- heart, passion, soul, expression etc.

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I Am The One and Only...

A clever piece of one-up-manship here by BMW. The original advert by Audi invites a response from BMW, and they take it as an opportunity to strike a blow against their rivals.

 

After seeing this posted on Facebook, I had a read of the comments sections and found this link. Audi had responded with a second billboard, however in this rally of creative adverts, the point was won by BMW use of a blimp! It put a smile on my face, and undoubtedly did the same to the locals who woke up to find a new addition to their skyline. 

 

If You Feel Like Leaving....

I'm not gonna make you stay...

Enrique... Absolute Hero.... (oh come on that was quite witty...)

Anyway this blog (yet again) is about the wonderful people over at DDB in Stockholm. I promise this is my second-to-last blog about them for a while.

The client was the National Army who wanted to show how the soldier literally put their bodies on the lines and will give up everything for one another.

The agency decided to put a huge box in the middle of the town centre with a person trapped inside. The idea being he could only be allowed out once a person replaced him on the hour. If nobody was willing to do that for him after the first hour, he must remain till somebody took his place.

The whole thing was streamed live, and was accompanied by posters and TV adverts explain the advert. I liked the fact that this is something that could grip a nation in a very soap-opera type way

Again... its a little crazy... a little off the wall... but it still works!

Now with 5 times more a
added hippo....

Love The Way You Fry....

The second campaign I stumbled upon from DDB about McDonald's was the "Pick and Play" advertisement the agency used to try and engage people with the fast and fun atmosphere of the restaurants. Its fun and keeps in with the theme of McDonald's being a fun and happy brand.

They developed a website where people could directly play a game of pong on a huge interactive billboard. By the game lasting for 30 seconds, and with people waiting in turn to play, it must have increased the amount of time the target audience spent looking at the adverts, as oppose to just walking past it.

 I'd love to have been a fly on a wall during this pitch.

It gets people talking about the company, gets more people into the restaurant, and creates some positive buzz around the brand

Here the video...

I still think they could have incorporated a hippo somewhere...

Empire State of McDonalds Part I

This blog post is split into two parts about three campaigns from an agency called DDB for McDonalds.

 

The first was a campaign to encourage more people to use the restaurant in the Warsaw Station. The idea behind it according to the art director was that they couldnt prevent delays (which with all transport in invetiable) they could atleast make it more comfortable for the travellers (by getting them into Mcdonalds).

The board was linked up in real time to the departure boards, but instead of showing time in minutes, it showed how much food could be consumed untill your next train. I'm a huge fans on wacky of the wall ideas like this that grab peoples attention.

 Personally I'd prefer a KFC one...

Light up, light up...

As if you had a choice. Keeping with the theme of titling my blog after a song, this post is about an image I saw tweeted by one of my day to day inspirations.

It was tweeted by Mark Maddox (an Altrincham FC legend) who is currently battling MND. I could write an entire blog about what he gets up despite this disease. Every time I can't be bothered running or training, I remember what Maddog is going through, and I genuinely feel embarrassed that if with all that's going on in his world he can run a marathon then I shouldn't be backing away from an hours run just because of tendinitis or bad knees.

I like it because of its simplicity. Its not trying to be too deep.  It isn't advertising anything in particular, but I think it would work well either for a charity event, or for a running advert in a similar style to Apples "The Crazy ones"... as a monologue with just a solo running along a street.

Speaking of the Crazy ones... That's what my next blog is about...

Hated... Adored... But Never Ignored

The title isn't a classic top-40 hit, but a football chant which fits in well with the video. SO SUE ME.

Anyways, the original version advert came out in 1997, but was re-made after the sad death of the Steve Jobs. I love Apple advert, whether its for their macs or iPhones. Several of the Apple adverts play on them being a superior product  - and knowing the public knows it. But it a stark contrast this advert, doesn't advertising a product, but an idea about this brand.

After finding this video I stumbled upon a compilation of Apple adverts from 1997 to 2001 - a great way to waste 8 minutes of your life. Go watch it if you get a spare 8 or so minutes