Whilst not a convential form of advertising, I think this works really well given its target audience and location.
Effectively you can select places you want to visit on a map (Im guessing the service is paid by these places) and then your route/night out is plannes and you can order a taxi via the board.
Manchester gets a huge number of tourists and printworks also gets a high volume of locals coming every night, therefore this is a great way to get noticed
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