This song is actually performed by two christian musicians (LZ7 and Matt Redman) as part of a campaign to help the 27 million or more people affected by slavery. It was released as a single and actually made it into the UK Top40 - a very rare feat for a christian band.
I think it works well because whilst getting the message across and sticking to their Christian ideals, it doesn't sound like what you'd expect from a religious band. Lz7 are an usual band in that their music fits in with a current pop style, yet encourages Gods message.
The campaign is something I heavily believe (not just because of my religious beliefs). The whole campaign worked well in the states, and did reasonably well here, especially at events such as SOUL Survivor.
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