This is thriller...

So its Halloween time, which means most companys just chuck the words frighteningly good deals or spookily low prices on a poster and jobs done. This campaign is a bit more unique...

Dunkin’ Donuts is currently running a campaign using one of the newest social medias on the block -Instagram.

The idea is simplistic, and involves dressing up the cup for Halloween. People submit their pictures for the chance to win a gift card.

This does two things, it potentially will trend the brand, increasing awareness, get more people into the shops and shows a funner side on the brand.

Here is just a few of the designs....