Flying with out wings....

Not that Im against print, or television advertising, but I much prefer product give away or publicity stunts. This wasnt an actual campaign that went life, just a university breif, created by three Korean students.
The Hallym University students created a portable iphone charger in the shape of a RedBull can . Apple iPhone are known to have a poor battery life, and there is a big market for the usb chargers, combined with the idea that RedBull gives you that extra boost and power.

They said "We created Redbull-shaped portable charger. This Redbull-shaped charger will show its own recharging screen when they fit into the gadget. (an orange charging bar as oppose to red or green_ And the mobile webpage of Redbull will be on the screen when it is unlocked."