Mainline Railways have a history of poking fun at Virgin, in an effort to drum up custom.
I like to imagine somebody said this as a joke at the end of a brainstorm, or somebody's idea was so bizarre (perhaps a giant purple monkey) and somebody replied with "Now thats verging on the ridiculous" and they went from there.... It was only ever going to get two responses from the client... a) GENIUS or b) I PAY YOU HOW MUCH?!?!

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