Can you do the Fandango?

This is advert for chewing gum. Chewing gum is an interesting product, because to be perfectly honest, all brands are the same... Its very rare I go in to a shop and pick a brand, I normally buy the cheapest. If somebody offers out chocolate or a packet of crips, people will have a preference to a particular brand, thus this will decide whether they accept the generous offer. However with chewing gum, nobody asks what brand it is.

So chewing gum advers usually goes for a humerous approach in the slight hope their brand is remember in the corner shop. of the times the key to grab consumers’ attention and get them to chew more and chew better.

The advert features a fish tank (should have used a baby hippo...) in a pet shop singing. An idea which probably seemed ridiculous at the time of intial conception but has worked very well as for 60 seconds it held my attention (something which is extremely hard to do) and amused me (something which isnt that hard...)