Buffalo Soldier...

......was the first song I ever learnt to play on the keyboard. From that moment on I realised I wasnt going to be a muscian.

This piece is about the Metropole Orchestra who are under threat. The idea is that using a virtual keyboard, you play a piece, and it then gets tweeted along with their hashtag. Then the orchestra will play some piece the next night during their performance.

Very clever idea encouraging people to get involved with saving something not that many people would care about.

Can you do the Fandango?

This is advert for chewing gum. Chewing gum is an interesting product, because to be perfectly honest, all brands are the same... Its very rare I go in to a shop and pick a brand, I normally buy the cheapest. If somebody offers out chocolate or a packet of crips, people will have a preference to a particular brand, thus this will decide whether they accept the generous offer. However with chewing gum, nobody asks what brand it is.

So chewing gum advers usually goes for a humerous approach in the slight hope their brand is remember in the corner shop. of the times the key to grab consumers’ attention and get them to chew more and chew better.

The advert features a fish tank (should have used a baby hippo...) in a pet shop singing. An idea which probably seemed ridiculous at the time of intial conception but has worked very well as for 60 seconds it held my attention (something which is extremely hard to do) and amused me (something which isnt that hard...)

This is thriller...

So its Halloween time, which means most companys just chuck the words frighteningly good deals or spookily low prices on a poster and jobs done. This campaign is a bit more unique...

Dunkin’ Donuts is currently running a campaign using one of the newest social medias on the block -Instagram.

The idea is simplistic, and involves dressing up the cup for Halloween. People submit their pictures for the chance to win a gift card.

This does two things, it potentially will trend the brand, increasing awareness, get more people into the shops and shows a funner side on the brand.

Here is just a few of the designs....

ABM style...

Love a good video parody, and since seeing it a few weeks back Ive played Eton Style numerous times (maybe a bit more than numerous.....) This video has had 2 million views on the youtube clip, and probably a few million other on various other sites. Viral videos are a great way to get a message out cheapily and effective, and a parody is a very effective way to get a message accross to a certain demographic.

It is, like most other viral videos, INCREDIBLY cringe-worthy, but in a clever manner. Its managed to stay within the bounds of them not looking like they care like there a joke and being very well put together. The lyrics are interesting and keep in with the whole image of them mocking the fact they are seen to be better than the rest of the country.

Heres the video.... Anybody up for filming one in Gobble?

Flying with out wings....

Not that Im against print, or television advertising, but I much prefer product give away or publicity stunts. This wasnt an actual campaign that went life, just a university breif, created by three Korean students.
The Hallym University students created a portable iphone charger in the shape of a RedBull can . Apple iPhone are known to have a poor battery life, and there is a big market for the usb chargers, combined with the idea that RedBull gives you that extra boost and power.

They said "We created Redbull-shaped portable charger. This Redbull-shaped charger will show its own recharging screen when they fit into the gadget. (an orange charging bar as oppose to red or green_ And the mobile webpage of Redbull will be on the screen when it is unlocked."

Imannoyedsoillrant.com

Time for another rant. Currently writing this from my sick bay... #GiveMeSympathy. But this advert made me feel even worse. First is the disgusting track playing over the top. Its by an artist called Lenka and the track is called Everything @ once. Personally I think it smacks of them struggling to concieve an idea and searching the lyrics website for "everything at once".

If you contrast this with a major competitor such as Google Chromes web browser, which shows the unique and wide range of uses for its product, its not a hard decision to pick which to use.

TINPOT TASTITC

his weekend sees the begining of the FA cup (well in the media eyes anyway...) as the Football League clubs join the plucky Non Leagues sides. For me, the FA cup always has and will be the greatest club competition in the world. It gives the non league sides a miniscule chance of pitting their wits against some of the best footballers on the planet...

For the Fans, it gives them hope of that one tie which would make up for all the 4-1 defeats on a freezing tuesday night 200 miles from home, the last minute defeats to arch rivals and pub teams. And one amazing piss-up.

But one thing is for certain, there will be plenty of FA tinfoil floating around grounds this weekend. To me, this symbol opitimises everything about the competition. Usually shodily made the night before, crudly wrapped and often flung to the floor post-match.
The homemade aspect represents the non league essence, as well as the hope and expectancy of the minnows, whilst it being thrown to the floor in disappointment as they go 3-0 down represents the dejection and hurt every fan feels when they go crashing out the cup.
But you can bet that come August/September/October they'll be a fresh roll of tinfoil being cut and wrapped around the cardboard in expectation....