Nelly the elephant....

This is quite possibly one of the greatest viral market videos I have ever witnessed.... An elephant playing with a phone! Its everything a great viral should be - humerous, bizarre and something you want to show as many people as you can as soon as you can.

Made by the Viral Factory....

BK Giveaway

Quite an old campaign (May 2009) but quite an interesting take on using Social Media in order to encourage people to participate in their brand. Burger King offered people a chance to de-friend 10 people publicly in exchange for a burger.... Simple concept really...

I'd never do this.... Well maybe for a KFC...

Blue Suede Shoes

This was a bizarre campaign for an Israeli campaign, in which it combined a giveaway and Instagram. The company basically, put a bell in the middle of a busy location and people were rewarded by following the basic instructions. I really like this concept because many people would walk straight past, but those who took a chance to engage in the campaign would have been rewarded....

and who does love free shoes.....

New Shoes Advert.....

Punderful

This sign caught my eye on my way to Worcester at the weekend. I love adverts that have a sly dig at their industry rivals. Nor like betting adverts that use facts to discredit their competitions..

Mainline Railways have a history of poking fun at Virgin, in an effort to drum up custom.

 I like to imagine somebody said this as a joke at the end of a brainstorm, or somebody's idea was so bizarre (perhaps a giant purple monkey) and somebody replied with "Now thats verging on the ridiculous" and they went from there.... It was only ever going to get two responses from the client... a) GENIUS or  b) I PAY YOU HOW MUCH?!?!

We built this city....

After re-reading that last post, it made me think of how many other annoying football cliches get churned out so I'm going to focus this on cliches. For those who don't know me, I have done quite a bit of commentating for my local side (great fun...) and during this I stumbled upon an article ( a few years old now) about Setanta Sports pledging to cut out cliches during one televised game ( Setanta to "kick out" cliches ). When I was commentating I loved using cliches but hating listening to them on Sky Sports.

With the FA cup, it seems acceptable for every broadcaster to wheel out these cliches, even the adverts for ITV and ESPN are littered with them. So here is a list of  a few FA Cup Cliches

When describing a lower league team against a better opponent, "it's their Cup Final" - It really isn't, most likely that honour will be bestowed to the Cheshire Senior Cup final (well in Altrincham's case... or Nantwhich)

Potential banana skin. - Although in all my years I have yet to see a person slip on one..... except for on Mario Kart

Any game that is entertaining will be referred to by the commentator as a "proper cup tie as if the others are as pointless as a Fifa Career-mode pre-season came
 

"The best cup competition in the world!" - Because people who say this have watched every single other cup competition in the world, presumably, as believe it is vastly superior to that of the Copa Peru

In every part time team the commentator to point out that one of them is an electrician/plumber etc. - This even happened during the England v San Marino build up - which was a perfectly example of cliches being over used   Form books being hurled out of windows.... I have never seen a form book, or indeed any other book, hurled out of a window.

Thebenster

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404 Page Not Found.....

The most annoying site when on the internet. Well due to some clever people, that space is being put to good use. Companies can download a webpage to fill it which will show the faces of missing
people....

A creative solution to an anoying problem.....

Twenty Seven Million

 

 

This song is actually performed by two christian musicians (LZ7 and Matt Redman) as part of a campaign to help the 27 million or more people affected by slavery. It was released as a single and actually made it into the UK Top40 - a very rare feat for a christian band.

 

I think it works well because whilst getting the message across and sticking to their Christian ideals, it doesn't sound like what you'd expect from a religious band. Lz7 are an usual band in that their music fits in with a current pop style, yet encourages Gods message.

 

The campaign is something I heavily believe (not just because of my religious beliefs). The whole campaign worked well in the states, and did reasonably well here, especially at events such as SOUL Survivor.