Monday, 3 December 2012

Forget Movember...

Movember has gone from strength to strength in recent years however I feel its gone too far and become a joke for some people. Organisers next year really need to bring it back to its core values.
Anyway I think Ive found the next big thing.....
Dry-athlon.
Superb play on words by the organisers and the idea is based around giving up alcohol for a month and donating that money to charity... fair play to anybody who completes it
A clever piece of copy from the new Windows 8 laptop commercial. A play on the well known phrase of "built from the ground up", and highlighting the Cloud storage system which is one of their main USP's.

After criticising windows adverts in recent weeks, this is a far cry from the earlier advert - an advert which annoyed me more than the GO Compare advert.

Sunday, 2 December 2012

Stump up....

As with any saturday, I went to watch my team play but this week was different. On arriving early, did we go to the pub and watch the sky sports game? NO. Instead we climbed 'Boston Stump'.

To climb the stairs of this building, you pay a small donation (minimum £3 adults - £1 under 18s). There are 209 steps to one platform, and another 157 when the spire is fully open.

But the real reason Im writing this blog is they should of entitled the dull drab donation box.....

                        STUMP UP

I definately think they missed a trick...

Flown to me from heaven....

Spotted this outside a Nottingham studio close to the station and River. Its one of many great pieces of art on that building. Some of the graffiti was superb but probably not appropiate for this blog.

Anyway... this could either be an incredibly subtle piece of marketing or just something that looks good. If it is the latter then they should really be pushing the idea that anything amazing can be achieved in their studios.... including making pigs fly

Ask Jeeves

Whilst not a convential form of advertising, I think this works really well given its target audience and location.

Effectively you can select places you want to visit on a map (Im guessing the service is paid by these places) and then your route/night out is plannes and you can order a taxi via the board.

Manchester gets a huge number of tourists and printworks also gets a high volume of locals coming every night, therefore this is a great way to get noticed

Forget about the price tag...

This is an advert for Midland Train and features on every one of their fleet* (*well all 3 that ive been on) and I was particularly impressed by the art feautured.

The idea of combining the ridged edge of a coin and a train track really works in grabbing peoples attention.

A never ending story...

So this is a restaurant sign which I visited earlier in the week and I love the logo of it. I think both the type and style fit perfectly in with its theme and image. Ie. Old fashioned Western American cuisine.

The tag line works incredibly well as it makes it less of a chain and more a local resturant belonging to the founder which bears its name

Not quite Fatty Arebuckles...

Saturday, 1 December 2012

Information Overload..

On a recent vsiit to the greatest city in the world, I saw this. A wondeful piece of infographics on the wall of the shopping centre.

Im quite easily distracted by things anyway, but this is one thing that definately caught my eye.

Its taking about a subject that most people find dull - recycling - and makes it interesting and something worth taking an interestnin.

Sunday, 25 November 2012

Getcha Head in the game...

I pass this pretty frequently at Stoke Rail station on the Northern platform. Itd an advert for Gatorade involving a contest encouraging consumer participation.

What impressed me the most was the hashtag copy used. Its short, sharp and simple but does a job.

Saturday, 24 November 2012

Oh sit down....

Is this a piece of advertising by MemoryFoam about students needing a good nights sleep, or simply a student after one too many drinks in Gobble....

Ill let you judge....

Tuesday, 20 November 2012

Coffee....

Brilliantly put together, yet so simplistic. I'm yet to find why this was made, or even the purpose of it. But I've been a fan of this kind of art since the early days of Art Attack. My favourite segment was the large scale art pieces he'd make towards the end of the show.

Monday, 19 November 2012

The Cure.... Friday Im in love...

It iss 7 in the morning and Im currently "bombing it" back to Stoke after 4 days of football. Nothing bettet than a football day out to blow the cobwebs

#PrayforJack

Ive just noticed this advert (see below) on the train and felt it deserved a mention in my prestigous blog.

I doubt if i were doing geography or economics I doubt Id have photographed the hills out the window or the price of tea on the shop menu (Ludicrous if you ask me... probably isnt even ludicrously tasty either...)

Its an advert for the fairly newish (or atleast updated) Train Ticket App.

Admittably the copy isnt anything witty or clever, but i dont think it needs to be given that the image works pretty well.

However it doesnt quite entice me to download it and that therefore means its a poor advert. I live on trains to get yo football/home thus an app may be useful but Ill stick to using National rail app and website...

Bring back British Rail... but thats a whole blog on its own

Sunday, 18 November 2012

Just beat it....

Another poster I saw whilst on the the tube

Great piece of copy which hooks a reader in...

#ShortandSweet

The text below the main copy is about how the paper becomes rubbish as soon as its left on a tram. Clever play on words or just an advert made by somebody who is rubbish at art....

Emotions...

I think that adverts (especially with sporting connections) should try and connect with the raw emotions that go hand and hand with sporting events

I spotted this on the London Underground (whilst running round the capital as if i was an Apprentice candidate trying to avoid the boardroom)

It will strike a chord with any sports fans who will ultimately recognise these emotions and therefore evoke a reaction

Saturday, 17 November 2012

Backstreets back alright!

Everybody loves a good repeat performance. Now back in February the North London derby finished 5-2 leading to some interesting wordplay appearing on twitter....

The same result appeared today and that funny word play remerged on twitter....

Tuesday, 13 November 2012

DAVE... Worm of witty banter....

Meet Dave

Saw the "Sponsor a worm like Dave" campaign on Facebook earlier. Normally I dismiss any sponsored advert on the right panel of Facebook. But this amused me. I think due to the fact its a parody of the WWF adverts where people can sponsor a tiger or something else. Parkinson's disease isn't something people know a lot about, and its often over shadowed by cancer or MND charities.

Like Narnia....

Fantasy Football is just a made up idea... but some it is more than that.. These Adverts show why each player should be picked. It makes the coach feel more like a real coach


The john Lewis adverts are usually massive hits around christmas, however this years effort (in my opinion) is AWFUL. But there is one advert for christmas which I really do like. Bizarrely it's Morrisons, whose adverts are normally so over the top its cringeworthy.

Unlike previous years, which are crammed with celebrities, it shows a normal family. Now thats no different to any other christmas advert, but this shows the toil and struggle that goes on.

Accompanying this advert is a Facebook campaign called Crime Against Christmas, which invites users to share images embarrassing images .... I might enter, the Annual Cluedo in the Jolly-Cunliffe gathering


Nelly the elephant....

This is quite possibly one of the greatest viral market videos I have ever witnessed.... An elephant playing with a phone! Its everything a great viral should be - humerous, bizarre and something you want to show as many people as you can as soon as you can.

Made by the Viral Factory....